PUMA has the long-term mission of becoming the most desirable Sportlifestyle company. The aim of Phase IV of PUMA's long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands.
We will achieve our goals by continuing to do what we have always done - harnessing our resources and experiences to provide our consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.
PUMA is engaged in the development and marketing of a broad range of sport and lifestyle articles including Footwear, Apparel and Accessories.
PUMA distributes its products in more than 130 countries.
PUMA's revenue for the fiscal year 2008 was €2,524.2 million.
Sales by Segments:
The sales breakdown for the fiscal year 2008 by segment was as follows:
10,069 (end of 2008).
PUMA and Tretorn.
PUMA uses outsourced production facilities in over 40 countries.